News
- 2011-02-21 21:41:29
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Ningbo Qiaopu Electric Co., Ltd. a major awareness of e-commerce
E-commerce from the information economics point of view, the Internet as an optimal information system, enabling access to information utility and the difference between the cost paid to the largest Internet-based e-commerce will enable social and economic activities tend to minimize the cost of , tends to optimize the allocation of resources. Therefore, Ningbo Qiaopu Electric Co., Ltd., the development of electronic commerce is of great strategic significance.
First of all, e-commerce can improve the management of electrical appliances Qiaopu and decision-making level. In the industrial economy, due to firm size, organizational structure, financial and technical strength and other reasons, Qiaopu appliances and large enterprises there is a serious information asymmetry, Qiaopu fewer sources of information appliances, information costs are high, information security authenticity and timeliness of the poor, etc., resulting in management and decision-making level of the great gap. However, in the network economy, e-commerce has greatly enhanced electrical Qiaopu collection, the ability to access and use information to make it as easy as can be as large enterprises, they need time to get all the information to a large extent overcome this problem of information asymmetry. On the one hand, Qiaopu appliances through the implementation of e-commerce, it is possible to react the first time on the market to seize opportunities, meet customer needs in a timely manner; the other hand, e-commerce can improve internal operations and electrical Qiaopu in a controlled manner, lower costs, efficient allocation of resources.
Second, e-commerce to expand Qiaopu electrical products and services market. In the industrial economy, large enterprises and the difference between electrical Qiaopu, in addition to the scale of production, capital and technical strength and other factors, market size is also a very important aspect. Big companies can reach out into their world, build a huge market of products and services, and Qiaopu electrical appliances market is only limited to local and surrounding areas. However, in the network economy, "the market of large enterprises large and small business market small," the "game rules" is no longer established. With the Internet around the world this technology platform, e-commerce breakthrough in the distance and firm size constraints on market expansion, so Qiaopu Electric is also possible to set up their own low-cost global sourcing and distribution system, which entered into One was only big business can get involved in the global market.
Third, e-commerce can integrate and expand the core business of electrical capacity of Qiaopu. In the industrial economy, Qiaopu Electric to expand production scale, usually only take the road to expand the scale of business, although this is not an efficient model. However, in the network economy, Qiaopu appliances in expanding production scale have a new more economical choice, that is set up virtual enterprises. With Internet-based e-commerce, a number of home appliances Qiaopu core business according to their different professional division of labor and collaboration on product design, procurement and supply, production schedules, standards and quality, manufacturing costs, product sales, inventory and technical support for all aspects of real-time control and coordination, resulting in the formation of a functional network space associated with the overall height, as is a unified, integrated entity organization. The Virtual Enterprise Mode breakthrough in the traditional business organization Youxing bounds that Qiaopu appliances can not directly control the means to integrate external resources and use the organization to lower cost, more flexible organizational structure to form a larger and more efficient economies of scale, lack of resources to overcome their own weaknesses and focus on developing their core business in the market to secure their enterprises as a decentralized entity alone can not complete orders, and access to large enterprises with comparable competitiveness to compete.
Fourth, e-commerce can help Qiaopu appliances after joining the WTO a new competitive environment. China joined the WTO, China's further opening foreign markets, our competitive products and services into foreign markets will greatly increase the opportunities, and thus the production of such products and services, Qiaopu appliances will be a new development space. However, the addition of the development opportunities brought by WTO is built on the basis of information, e-commerce is becoming the mainstream of world-wide business model, our Qiaopu appliances if still the traditional way for marketing, management and decision-making, and there is no strong support for e-commerce, it is difficult to seize these opportunities and make full use of. On the other hand, large international companies and transnational corporations generally higher level of e-business applications, if not accelerate the development of electrical Qiaopu e-commerce, will not be with them "standards", let alone into their supply chain, and they of coordination to establish a stable relationship.
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