News
- 2012-04-10 22:14:09
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Ningbo Qiaopu Electric Co., Ltd.-depth market research project reform
Since the beginning of this year, Ningbo Qiaopu Electric Co., Ltd. is the face of fierce competition in the market, the project as the starting point, accounting positions, pipe market, seeking a breakthrough. Especially since April this year, the company's major sales department in-depth regional market research and analysis, screening, and screening on the degree of regional market demand and customer requirements, lock the focus on the development of customer space, to ensure targeted to raise the overall the successful rate. To expand the supply of market-oriented demand for better the Joop electrical implemented three reform project updates.
One, make sure the project database updates. As the starting point to a series of key construction projects in urban infrastructure, roads, transportation, airports, electricity, ships, etc., give full play to the advantage of the Joop brand, quality and product width, and successfully develop the market of the Olympic Games, World Expo and the formation of brand influence, actively involved in key projects, the bidding activities of the key projects, to impress customers with sincerity, patience and confidence to win orders.
Second, a good job with the screening of the project. Early indicators tasks assigned to implement the project requires that each salesperson must be added this year, 15 projects, these projects must be ordering this year, and 90% of the project must be within the region, to avoid the company the phenomenon of internal friction. The target market carefully subdivided on the basis of the regional director of the 15 projects reported in the region each salesperson individually screened to the salesman checks.
Third, do a good job of regional management. Market work point of contact system of company leaders to guide overseas sales companies to develop new markets, market research, scraping out a new "blue ocean" market "Red Sea". And members of leading bodies depth came to the project site to visit customers, to listen to the wishes of the customers from the customers' needs and constantly develop new varieties of products and projects, in order to truly protect the product distribution channels, improve new product types and eliminate customer little demand for the product, in order to protect the Joop trademarks customer traffic and sales.
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