Plug market segmentation of Ningbo Qiaopu Electric Co., Ltd. BS certification standards and principles

Ningbo Qiaopu Electric Co., Ltd. of market segmentation criteria:
Geographic variables
Number of variables: Minimum Order Quantity, the daily production
British BS authentication plug quality variables
Behavioral variables
The principles of market segmentation:
Can measure: the size and purchasing power to measure the extent of size
Accessibility: effectively reach segments the market of the British BS certified plug in and the extent of effective service
Effectiveness: market segments have the appropriate scale and development potential
Two. Choice of target market
3. British BS authentication plug evaluate market segments
Target market range strategy of Ningbo Qiaopu Electric Appliance Co., Ltd.
Market segmentation strategy
Assessment of the fine points market
Appropriate scale and development potential - the market
Objectives and resources of the company - Company
The attractiveness of the market - competition