News
- 2011-10-04 20:54:38
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Qiaopu brands spread self-image
Self-propagation is a phenomenon of interpersonal communication. It refers to a person's internal communication, that is sent to their own personal information, by its own process of receiving and processing information.
Qiaopu brands used in this communication strategy does not operate on the same market information dissemination, market operations are focused on collection and delivery of market information, while the former is the collection and dissemination of social relations and social environment. On the one hand, it is directly involved in the Qiaopu brand business management, it told business leaders: Qiaopu brand reputation and corporate image in the outside world how the outside world's response to the Qiaopu brands and what is opinion, policies, laws and social environment has undergone What changes, what changes may occur, which companies should make the appropriate response, and so on. On the other hand, it tells the community through the mass media: Qiaopu brands is what kind of an entity? What is the purpose of its business? What is the purpose of service? What services it can provide the community? Its operation and development strategies, and so on.
There are two aspects of information dissemination role, one is as Qiaopu the strategic management of brands is an integral part of the surrounding environment through the investigation to help determine the business goals; the other is from Qiaopu brands to find the direction of the target and put it into the media strategies, the development of specific forms of communication and modes of transmission.
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