Qiaopu four corporate image management strategy

Qiaopu to win the loyalty of customers, partners, trust and government support, in addition to leading technology and reliable quality of products, to establish and consolidate the good corporate image is important, the image of an effective management strategy is Qiaopu must be means.
First, to establish Qiaopu management in the power line industry thought leadership
Unlike individuals in the glorifying style Qiaopu corporate image building, business leaders should Qiaopu personal information and corporate strategic objectives, public relations goals together to achieve good publicity. This can be through the establishment, development managers can improve the reputation of the platform to achieve. For example, in a number of influential domestic and international high-level meeting for the business managers for a number of speaking engagements; will contain a representative of senior management's strategic thinking and management strategies available to the media published articles; regularly or irregularly organize expert discussions , seminars and media seminars, to establish a good reputation information.
Second, Qiaopu grasp the need to participate in activities
In the first pre-participation of the existing social welfare policies of Qiaopu very understanding, if multinational companies, it is necessary for the headquarters of the social welfare policies have to understand, clear and host countries, project activities business objectives and procedures the same, after all the internal procedures to be implemented after approval and input; return on investment but also give full consideration to ensure that any alternative long-term development and corporate reputation and consistent with the goals to ensure the participation of the purpose and nature of the match, keeping corporate branches image of the same. Also, understand the competition's initiatives in social activities and is involved in the project. There are some types of activities worthy of further consideration. Sponsorship and charitable activities both for multinational and domestic companies are to follow, "taken from the community, giving back to society" the principle of performance. Sponsorship usually involve sports, arts, culture and many other related activities.
Third, to enhance crisis management capabilities Qiaopu
Qiaopu first potential crisis of its own, and events have a full understanding and awareness; and can as the situation changes and the development of some potential new problems, new phenomena to be analyzed, studied and resolved; in the daily management of the crisis in more preparation, such as summary and foreign experience in crisis management and crisis information to prepare detailed research and analysis, looking for the best practice model for continuous crisis management training and simulation exercises; the enterprise may face all the potential events and crises are lists to identify appropriate countermeasures to resolve the crisis, including critical information, training deal with the media spokesperson, press release preparation, when to do calmly deal with the crisis all the questions from all aspects of preparation; to do in a crisis a fast response, clarify their message and to be channels of information transmission; timely and adequate communication with the media, keep track of public opinion through the media, ideas and views of the outside of the company, to grasp a new public opinion and point of view.
Fourth, the coordination of many aspects of the relationship Qiaopu
Qiaopu coordination of internal relations is a very important task is to assess the existing internal public relations activities and programs, establish new channels of communication with company employees. Can be run as "employee communications", via the Internet or intranet for internal communication and the establishment of information feedback mechanism. Coordination of external relations work, to establish a good government relations and seek the support of influential people is very important. To develop a proactive government relations program, and influential people to establish close links to help companies get through effective communication with benign supervision, understanding and support to enhance corporate credibility.
In short, understanding the target audience faced a matter of concern to master corporate image management strategy, the tree a good corporate image in order to achieve Qiaopu company's value-added, to achieve the ultimate goal of maximizing shareholder value