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Qiaopu marketing type of staff capacity assessment
2011-11-28 23:02:01
 

Qiaopu marketing type of staff capacity assessment

Qiaopu major appliance market, pointed type of staff engaged in market (analysis, planning), sales, customer service, pre and post sales and other similar nature of work of non-service employees. Evaluate its ability in the following areas:
A knowledge-based composite capabilities: the integrated use of marketing, product expertise, and other knowledge resources to provide customers with a more satisfactory solution. The capacity requirements:
1 knowledge: a more broad range of knowledge, knowledge of various types are covered, good capture and learn new knowledge, new ideas have a strong acceptance and understanding.
(2) expertise: the marketing and product expertise with the more in-depth understanding can provide a more systematic and in-depth solutions to facilitate the work carried out.
3 knowledge to use: with customer needs, able to master a variety of integrated use of knowledge to work, and to provide competitive solutions to customer satisfaction. Customers can use their own knowledge and product caused great interest.
Second, coordination of communication skills: the time required Neiqiao Pu company officials to promote or participate in work according to plan, coordinate stakeholders to overcome all the difficulties encountered in the process and resistance, and timely communication of information to ensure quality and quantity of action throughout the organization to complete the task. The capacity requirements:
1 organization and coordination capacity: as planned and predictable organization of human, financial, material and other related resources, to overcome obstacles to the process of timely issues and to reflect the parties agreement.
(2) communication skills: written expression, and with strong language skills, meet face to face, mail, reports and other forms of communication is not timely, accurate, objective information to convey.
Third, the passion, charm: incentives colleagues, customers and partners for a better idea of ​​the enthusiasm. For all the work into a very high personal enthusiasm. Creating an colleagues, customers are expected to make greater sense of accomplishment of success environment. The capacity requirements:
1 to establish and maintain relationships: approachable, take the initiative to pay; to establish an open and trusting relationship and information sharing environment.
1 shows charisma: the challenge full of passion, enthusiasm and health to maintain a high positive attitude. Able to properly display their own talents.
(2) adaptability: able to capture valuable information and identify key issues in a timely manner to make rational and reasonable response rebels off.
3 specialty hobby: more loving and superior expertise, for the practical service skills essential part of the service into account. 4 energy and tenacity: fear of failure, constantly sum up experience from the failure, until the success of perseverance.
Four: the budget forecast ability: the economic environment, the industry has a more in-depth understanding of trends, combined with Qiaopu company and their own strengths and weaknesses, to find and seize the opportunity to avoid the negative factors. The capacity requirements:
1 analysis and forecasting capabilities: Can the use of SWOT and 3C (competition, customer, change) and other analytical methods to analyze the situation on the market, combined with the knowledge and marketing management company's request for a viable market report or projection.
(2) budgetary capacity: can be more accurately grasp the customer demand information, knowledge, combined with the use of financial cost, budget revenue, accounts receivable control the size and duration of the calculation.
3 contract management and execution: The contract has a high sense of business and law, to prevent or regulate the provision of traps to ensure that the interests of clients reached and their own interests are not lost.
Fifth, binding integrity: doing business anytime, anywhere in good faith, comply with regulations and social ethics, company system. Respect for others. Prevent adverse emotional reactions affect their own personal work and others. The capacity requirements:
1 of the upright: with positive outlook, with a healthy attitude. Phenomenon can be open, fair and equitable evaluation.
(2) respect for the individual: regardless of level, regardless of cultural and other differences, to maintain respect for others and sincere.
3 Code of Conduct: comply with the provisions of the company system, the system does not go beyond the provisions of permissions. Not because of personal feelings or thoughts affect Qiaopu other interests of the company. Be honest and trustworthy, practice what they preach.
4 morals: compliance with laws and regulations and social morality, attention to personal image.


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