Differentiated, personalized QIAOPU the brand's core values ​​can increase sales and brand equity cost

QIAOPU brand strategy is an important principle is planning differentiated, personalized qiaopu brand's core values ​​and brand recognition, and as a company commander brand Constitution to all marketing communication activities. The highly differentiated and personalized information to attract the public's eye with a natural, get eye's ability to increase sales and low cost qiaopu brand equity. If the new entrants into the market, pick a shampoo brand, followed by Procter & Gamble's brand to say "dandruff", "hair healthy and glossy," Procter & Gamble, in addition to being the head start advantage and strong financial resources to rely on advertising and drowned out the outside covering , there will be no better fate, but Olive a shot is the "plant school" Gone with the Wind film is "anti-dandruff hair does not hurt", through a highly differentiated position in a very low cost has attracted the attention of consumers, qiaopu rapid increase brand awareness, sales rise, and with the competition to hand distinguish sharply divided enemy.