QIAOPU brand core values ​​to promote sales of lower capital and brand equity

QIAOPU trick is planning a major criteria for differentiation, characterization of qiaopu brand core values ​​and brand identification, and to the commander of the Constitution as a brand marketing communication enterprises of all sports. The highly differentiated nature and characteristics of the information has to attract the public's attention, get attention to Peoples, to promote sales of low capital and qiaopu brand equity. If the new entrants into the market, pick up a person tears shampoo brand saliva, followed by Procter & Gamble's brand to say "dandruff", "glossy hair, well-being", in addition to being the head start advantage of P & G's strong financial resources and relying on the confessions of hooded and engulfed lost, would not have a better fate, What, then Olive a shot that is "plant school" Gone with the Wind film is "anti-dandruff hair does not hurt", highly differentiated position in order to arouse consumers on low capital the existence of dependents, qiaopu agile promoted brand awareness, sales rise, and competition barriers to hand out a clear distinction between enemy.